Insights on The Future of Cold Outreach

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Spoke about the future of outbound at the Alpha Club members’ event by Deepak.

Here’s the big changes:

1. Score your TAM by intent triggers

For eg. if your solution helps companies do hybrid work start with companies hiring for hybrid roles.

2. Show. Don’t just tell

Basis your account/persona segmentation send hyper relevant emails that “show” how your solution can help.

Waiting to get on the demo call and sharing details will fast become passé in most cases

3. Video prospecting

Bridge the trust gap by showing yourself on camera in their inboxes.

Hyper-personalised videos for specific audience segments.

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