Book a Call

From Cold to Gold

Here’s our 7-step proven cold outreach framework that delivers

Performance Audit

▶ Deep dive into your outbound process, unearthing both gems and gaps.

▶ Not just numbers; we’re talking about actionable insights linked directly to revenue.

▶ Gives us a clear snapshot of what tactics have worked (or not) for you.

Onboarding

▶ It’s not about us; it’s about YOU.

▶ Understanding your goals and ideal client personas inside and out.

▶ Crystal clear about your product, setting clear expectations, and tech setup.

Targeted List Building

▶ We’re big believer in Quality over Quantity.

▶ Building a list of potential leads based on trigger events and pain points.

▶ It means people who are genuinely interested in what you offer.

▶ No more throwing spaghetti at the wall and seeing what sticks.

Data verification

▶ Double-checking? More like triple-checking.

▶ This means fewer bounce rate = high email deliverability = more meaningful connections.

▶ Making sure your message lands right in the inbox, not lost in cyberspace.

Email copywriting

▶ Tailored, not templates. Your audience deserves genuine conversations.

▶ Crafting authentic and brand-reflective copy that resonate with your audience.

A/B testing

▶ We play to win. If it works, we’ll double the fun. If not, we learn and leap forward.

▶ What’s working? What’s not? We split-test different email variations to uncover new insights.

▶ Your campaigns keep getting better and more effective.

Continuous Iteration

▶ Stagnation isn’t in our vocabulary. We continuously analyze, try new angles, and iterate.

▶ Making sure your strategy remains relevant and ahead of the curve

▶ Data isn’t just digits. It’s our guiding light for our future campaigns.

Build Your Outbound Machine

We’ve helped 10+ B2B SaaS companies build a consistent sales pipeline. Book a call to see if you’re the next one.

Hop on a call

STRATEGY

  • Technical setup and Email warmup to ensure emails land in the Primary inbox
  • List building: quality and quantity
  • Ideal Customer Profile and Buyer Persona Research
  • Email copywriting: Product marketing campaign + product pitch
  • Handling replies and objections
  • Pre-call email workflow to ensure high turnups to meetings booked

List building

  • Creating intent signals to identify accounts experiencing pain
  • Finding people in the buying committee (champion, decision maker, user etc) in these companies
  • Pre-call email workflow to ensure high turnups to meetings booked

Research

  • ChatGPT
  • Reddit
  • Competitor case studies
  • Youtube. Articles
  • Influencer posts
  • Asking existing customers directly

Copywriting (experimenting rapidly)

  • Personalization
  • Relevance
  • Social proof
  • Humour. Memes
  • Personalised landing pages
  • Personalised Images & Loom Video
  • GIFs
  • Copywriting frameworks: AIDA, PAS, 3Cs, 5 objections, KISS etc
  • Loss aversion..
  • Storytelling
  • Talking about their passion to solve the problem
  • Value driven follow-ups
  • Mobile friendly

LinkedIn

  • Profile optimization
  • LinkedIn posts
  • Social outreach

Tech Stack

  • Google Workspace
  • LinkedIn Sales Navigator
  • Evaboot. Findymail
  • Apollo. Anymailfinder. Dropcontact
  • G2
  • Zoominfo
  • Zerobounce
  • Instantly. Closely. Lemlist
  • Slack

© 2023 Curious About Sales, All Rights Reserved

Scroll to Top